The Natural Surfactants Market, which are bio-based surfactants, is estimated to be USD 13.47 billion in 2017, and is projected to reach USD 17.27 billion by 2022 — showing a CAGR of 5.1% between 2017 and 2022. This is in a new report by Markets and Markets.

Driving growth is the increased demand from various applications, including personal care.

The nonionic product type segment is projected to lead category growth. Nonionic natural surfactants refer to a class of surfactants which does not undergo ionization when dissolved in water. They are highly stable and are not easily affected by the acid base or strong electrolytes.

The personal care application segment is projected to register the highest CAGR during the forecast period. Market drivers include stringent regulations on toxic chemical substances and consumer preference for personal care products manufactured using bio-based ingredients.

Key companies profiled in the report include BASF, The Dow Chemical Company, Croda International, Huntsman Corporation, Clariant, Stepan Company, and Kao Corporation (Japan).